After whipping up excitement with a press release headed Trailer, Stings and Other Things … the BBC produced a damp squid when they released two short previews preceding and following Saturday’s episode of Atlantis. The previews, of a mere five and ten second duration, feature no scenes, photographs or dialogue from the 50th Anniversary Special, The Day of the Doctor. Instead viewers simply learnt that the phenomenally unimaginative hashtag #SaveTheDay would be used to promote the Anniversary Special. The hashtag is now trending, but principally with exclamations of disappointment. Let’s hope that the promised trailer is more enticing.
Meanwhile, my day has been saved by finding this rather cool photo of the five surviving Classic Series Doctors. Perhaps the official 50th Anniversary audio adventure, The Light at the End, will be more exciting than The Day of the Doctor.
You can view a more imaginative BBC Doctor Who ident here.
©Vivien Fleming, 2013.